Postback is the most common way to pass conversions from one server to another server, while there is another way to pass conversions without postback url, Callback


Postback: You must submit your global postback to your advertiser to receive a conversion from your advertisers and your affiliates also need to submit their postback urls  to you to receive conversions from you. 


Callback: No postback url is required, and you only need to add callback parameter in tracking link.


Callback with advertiser: adding callback parameter in destination url.


Assume you get a tracking link from an advertiser, http://track.advertiser.net/index.php?offer_id=120&aff_id=22, 

then you need to implement it in destination url as http://track.advertiser.net/index.php?offer_id=120&aff_id=22&CLICKID={click_id}&CALLBACK={callback}


Callback with affiliate: adding callback parameter in tracking link


Assume the tracking link you gave your affiliate is http://track.offerslook.net/index.php?offer_id=111&aff_id=110, 

then your affiliate should implement it as http://track.offerslook.net/index.php?offer_id=111&aff_id=110&aff_sub1={CLICKID}&callback={CALLBACK}


Once a conversion is generated, the platform will call the Callback url to pass the conversions. 


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