This article covers for following topics:


  • What is Redirection?
  • Conditions of Redirection
  • Offer Redirect
  • Offer Pools
  • Final Redirect: Global Redirect

What is Redirection?


Offer redirection aims to help affiliate networks maximize the mismatch traffic and increase profit. 


With Offer Redirection, Offerslook helps you to make good use of mismatch traffic and send this traffic to another matched offer in your network. In this case, your extra clicks will be not wasted and your profit will be maximized by redirecting clicks to right offers.


Offerslook provides you back-up solutions – Redirect Offer, Offer Pools and Global Redirect – Traffic from a user can be redirected maximum 2 times until reaching a matched offer. We ensure that you have the highest possibility to make best use of your mismatch traffic and increase your profits.

Conditions of Redirection

Once you have set Redirections, traffic will be redirected under the following conditions:
  • Offer Status is not Active
  • Offer is Expired
  • Caps Exceeded, including Offer & Affiliate caps, based on daily/total/budget setting
  • Geo-targeting not matched
  • Platform-targeting not matched, including Device type and Operating system
  • Mobile carrier not matched


Under the first 3 conditions - Offer Status is not Active/Offer is Expired/Caps Exceeded - the traffic will firstly redirected to Offer Redirect ->Offer Pool -> Global Redirect.


Under the last 2 conditions - Geo-targeting not matched/Platform-targeting not matched/mobile carrier not matched, then the traffic will skip Offer Redirect, and redirected to Offer Pool directly, then to Global Redirect.




Offer Redirect


Offer Redirect based on one of the following conditions: 

  • Offer Status is not Active
  • Offer is Expired
  • Caps Exceeded, including Offer & Affiliate caps, based on daily/total/budget setting

 If it meets one of the above conditions will redirect to Offer Redirect that you preset specially for the original offer.


To Set Offer Redirect, go to Offer Details page -> Restriction -> Redirect Offer, and select the desired offer from the list.


Offer Redirect Screenshot on Offerslook


Offer Pools


Offer Pools based on one of the following conditions:

  • Geo-targeting not matched
  • Platform-targeting not matched, including Device type and Operating system
  • Mobile carrier not matched

 Offer which is of the above situation, traffic can be redirected to Offer Pool. By its name, Offer Pools is a pool of offers with similar characteristics that you define.


You can create an offer pool with unlimited numbers of offers, if you set offer pool for original offer, the traffic will be redirected to this pool, searching for an offer that meets all the conditions of the traffic. And user will be led to convert this offer.


To create and set an Offer Pool, follow the steps below.


1. Go to Offers > Offer Pools




2. At the right corner of the table, click “Create”.



Fill in Name, Status and Note, then click ‘Save’.
  • Name: Name of the Offer Pool, to distinguish from other offer pools;
  • Status: Active or Paused. Active is the default status;
  • Note: additional description of the offer pool.


3. You can now see the Offer Pool created.



4. Add offers to the Offer Pool, by selecting offers from the drop-down menu.



5. After setting up an offer pool, you can see the new offer pool has been added to the list.


6. To set Offer Pool for an Offer, in the menu Offer Details page -> Restriction, choose an offer pool that you previously created.


Final Redirect: Global Redirect


However, offers in the Offer Redirect/ Offer Pool can not match the traffic, then the traffic can be further redirected to Global Redirect. Global Redirect can be another offer or a URL. Since this is the last resort to convert the traffic, Global Redirect is best to be an offer that has no restriction at all, so that any traffic can be converted, or it can be also a URL that will not reject any traffic.

To set up Global Redirect offer/URL, follow the steps below.

1. Go to Customization setting -> Preferences

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2. Choose Offer URL if you would like Global Redirect to be an offer, or choose External URL if you would like Global Redirect to be an URL. Once it's done, click Save. Note that this setting will be valid for all offers.

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3. To activate Global Redirect, go to Setting->>Customization->>Preference and enable this features.






For more info. of Offerslook, visit www.offerslook.com

For more Support Center articles, visit support.offerslook.com

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