When you integrate with your advertisers or affiliates, you will encounter a set of parameters. These tracking parameters are optional tokens that can be added to the destination URL and postback URL.


Let's walk-through on these parameters:


click_id
click_id is use in the integration with Advertiser, and it is unique identification codes generated when users click on offers, to track individual clicks and potential conversions.
offer_id
The ID of an offer in Offerslook system.
amount The amount of per sale.
country_id
Country_id is the number the network assigned to which country the click comes from.
aff_id
Aff_id is the Affiliate ID that the number the network assigned to their publisher to track potential conversions in Offerslook system.
adv_id
Adv_id is the Advertiser ID that the number the network assigned to their advertiser to track potential conversions in Offerslook system.
aff_sub1 Affiliate sub 1 is the CLICK ID of your affiliate specified in the tracking link.
aff_sub2 Affiliate sub 2 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
aff_sub3 Affiliate sub 3 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
aff_sub4 Affiliate sub 4 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
aff_sub5 Affiliate sub 5 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
adv_sub1 adv_sub1 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
adv_sub2
adv_sub2 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
adv_sub3
adv_sub3 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system.
source_id

Source_id is the ID of your affiliate's affiliate.

agent
Agent is a parameter of information on the visitors' OS, browser type, etc.
click_time
Click Time is the recorded time of the ad being clicked, which helps to determine the actual time of the ad being displayed.
payout
Payout is the amount payable to publisher for each click or conversion.
referer
Referer is a URL that detects how a website visitor arrived at a certain page and helps marketer see the effectiveness of websites and compare traffic quality.
accept_lan
Accept Lan is the language used by the browser of the user who clicks on the ad.
ip

IP is the IP address from which the user clicks the ad, also known as Click IP, traditionally used as a reference for a unique visitor.

unique_click
Unique Click is the total number of unique people who have clicked on the ad, which is different from Gross Click that counts total clicks without segregation.
currency The currency of the offer/campaign.
ios_ifa/ios_idfa The IDFA of iOS device.
android_id The ID of android device.
conversion_ip The IP address where the conversion fired.
google_aid  The GAID of Android device.



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