When you integrate with your advertisers or affiliates, you will encounter a set of parameters. These tracking parameters are optional tokens that can be added to the destination URL and postback URL.
Let's walk-through on these parameters:
| click_id | click_id is use in the integration with Advertiser, and it is unique identification codes generated when users click on offers, to track individual clicks and potential conversions. |
| offer_id | The ID of an offer in Offerslook system. |
| amount | The amount of per sale. |
| country_id | country_id is the number the network assigned to which country the click comes from. |
| aff_id | aff_id is the Affiliate ID that the number the network assigned to their publisher to track potential conversions in Offerslook system. |
| adv_id | adv_id is the Advertiser ID that the number the network assigned to their advertiser to track potential conversions in Offerslook system. |
| aff_sub1 | aff_sub1 is the CLICK ID of your affiliate specified in the tracking link. |
| aff_sub2 | aff_sub2 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| aff_sub3 | aff_sub3 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| aff_sub4 | aff_sub4 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| aff_sub5 | aff_sub5 is specified in the tracking link, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| adv_sub1 | adv_sub1 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| adv_sub2 | adv_sub2 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| adv_sub3 | adv_sub3 is specified in the destination url, open for the network's definition and can be used to carry any parameter not included in Offerslook system. |
| source_id | source_id is the ID of your affiliate's affiliate. |
| source_id_md5 | Use to protect your source id which wont be seen by your advertiser and it can only be used in destination url |
| agent | agent is a parameter of information on the visitors' OS, browser type, etc. |
| click_time | click_time is the recorded time of the ad being clicked, which helps to determine the actual time of the ad being displayed. |
| payout | payout is the amount payable to publisher for each click or conversion. |
| referer | referer is a URL that detects how a website visitor arrived at a certain page and helps marketer see the effectiveness of websites and compare traffic quality. |
| accept_lan | accept_Lan is the language used by the browser of the user who clicks on the ad. |
| ip | iP is the IP address from which the user clicks the ad, also known as Click IP, traditionally used as a reference for a unique visitor. |
| unique_click | unique_click is the total number of unique people who have clicked on the ad, which is different from Gross Click that counts total clicks without segregation. |
| currency | The currency of the offer/campaign. |
| ios_idfa | The IDFA of iOS device. |
| android_id | The ID of android device. |
| conversion_ip | The IP address where the conversion fired. |
| google_aid | Google advertising id |
| app_name | the App used by users when clicking on advertisements. |
| os_version | The user's version of the operating system |
| os | User operating platform, such as PC,Mobile, Tablet |
| event_token | The difference of the postback links is displayed with the fixed paramter event_id |
| event_id | The difference of the postback links is displayed with the fixed paramter event_token |
For more info. of Offerslook, visit www.offerslook.com
For more Support Center articles, visit support.offerslook.com
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