Marketing research refers to structured collecting, recording, and analyzing; quantitative and qualitative information about matters relating to marketing goods and services. The purpose of conducting marketing research is to analyze how dynamic elements of marketing mix impact the behavior of consumers. Marketing Research is primarily concerned with Marketing processes, like the effectiveness of Advertising and salesforce. Market Research Assignment Help is a subset of Marketing Research. Marketing Research can be Consumer Marketing Research, Business-to-business marketing research, Qualitative Marketing Research, and Quantitative Marketing Research. Marketing Research is systematic and objective recognition, collection, analysis, and distribution of information to assist management in making decisions regarding the identification and solution of complications and opportunities in Marketing. The purpose of Marketing Research is to give Management precise, authentic, relevant, valid, and recent market information.
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